Jordan Lalor

Senior Manager, Brand Strategy & Content at The Coca-Cola Company

United States

As a creative strategist and MBA graduate, I offer a unique blend of creative thinking and goal-oriented planning. I have a keen eye for innovation and design, paired with an understanding of business needs and market trends. I pride myself on staying plugged into culture and consumer behavior which is reflected in the work I've produced for Coca-Cola, Mercedes-Benz, and American Eagle Outfitters and started my own businesses which have generated over $1MM in revenue.

My end goal is living a personal and professional life of fulfillment which I find through creativity, learning, and fostering strong relationships.

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Portfolio

Campaigns

https://www.youtube.com/watch?v=P9Upn7ABb_k
Mercedes-Benz A-Class Bucket List

Managed the digital launch of the all-new entry level sedan in the US Market. The campaign leveraged an industry-first Instagram story entry mechanism. The campaign resulted in thousands of generated leads and exceeded automotive benchmarks for CPC's and reached half of all 25-34 year old's in the US.

Case Studies - Media

Facebook for Business
Leveraging customer data and A/B testing, MBUSA increases conversions 9x

With evolving restrictions around third-party data, we wanted to be proactive and test the validity of look-a-like audiences based on our owned customer data. Here, we compared our first-party data to third-party household income audiences to see which performed better. We saw 9x more conversions utilizing our owned data and an 89% lower cost per incremental conversion.

Facebook for Business
Mercedes-Benz lifts vehicle sales on social by 10.3%

Implemented MBUSA's first social media remarketing program back in 2016. With quarterly iterations and relentless A/B testing, MB is now leading the industry in effective full-funnel remarketing. This case study, which took place in Q3 2018 resulted in 162 vehicles sold, 10.3% lift in sales, and a 15x ROAS and laid the foundation for our strategy today.

Awards

Webby Awards
Webby Awards: Nominee for Best Use of Video 2019

With "The First Drive," Mercedes aims to connect with consumers by leveraging fresh mobile video platforms and a dash of nostalgia, while honoring the brand's history and early female innovators. The car brand appears to be extending a reach to younger audiences by serving up content where those consumers spend time online and enhancing its storytelling capabilities in a format that might resonate with younger users.

RGA
2019 Cannes 2019 Short List: Lil' Benz Dealership

Derived from an insight that parents are more concerned with their children during the holiday season than the purchase of a new vehicle, we took a unique approach in challenging the tradition marketing tactics of OEMs. Oversaw everything from strategy, to experiential, to content production, to social roll-out and saw double digit lift in both brand consideration and purchase intent for actual Mercedes-Benz vehicles.

Shorty Awards
The Shorty Awards - Mercedes-Benz Photo Pass

With #MBPhotoPass, we work with the nation's most talented photographers and storytellers to convey unique and compelling brand stories on our Instagram. The goal of #MBPhotoPass is to capture exciting, inspiring and stimulating imagery of our vehicles and the lifestyle associated with the Mercedes-Benz brand, all told through the unique lens of the photographer that is holding the keys.

In the Press

Forbes
14 Social Marketing Campaigns That Ruled 2019

Mercedes-Benz's #GirlsHaveNoLimits wins the race for most impactful campaign.They joined forces with Mattel to combat the notion "that's for boys, not for girls" and created an inspirational video featuring the champion drive of female race car driver Ewy Rozqvist in 1929. The video featured girls' reactions to seeing Ewy's win and triggered a viral movement of #GirlsHaveNoLimits messages on social.